Monthly content-refresh routine.

Why refresh beats producing

A maintained 2024 post outranks an abandoned one and costs a fraction of a new article. Search engines reward freshness signals on content that already has authority. Refreshing is the highest-ROI content work most sites skip.

The routine

1. Audit (10 min). Home → What to do next. Do the top three items, whatever they are.
2. Pick refresh targets (10 min). What to do next shows posts with Poor SEO and keywords used by more than one post; pick two or three posts that used to perform.
3. Refresh (45 min). Update facts, dates and screenshots. Re-run the analyzer, regenerate the meta description if the content changed materially. Keep the URL.
4. Interlink (10 min). Run link suggestions on the refreshed posts. New internal links tell crawlers something changed here.
5. Redirects (5 min). Links → Old links: send anything real where it belongs, leave the noise.
6. Close the laptop. The site score you end on is next month’s baseline.

Cannibalization check

While on Home, look for the line about keywords used by more than one post. Two pages sharing a keyword? Merge them, or re-point one at an adjacent keyword. Splitting the vote helps neither.