Monthly content-refresh routine.

Why refresh beats producing

A maintained 2024 post outranks an abandoned one and costs a fraction of a new article. Search engines reward freshness signals on content that already has authority. Refreshing is the highest-ROI content work most sites skip.

The routine

1. Audit (10 min). Dashboard → Action Center. Do the top three items, whatever they are.
2. Pick refresh targets (10 min). Content Insights shows low word counts and keyword clashes; pick two or three posts that used to perform.
3. Refresh (45 min). Update facts, dates and screenshots. Re-run the analyzer, regenerate the meta description if the content changed materially. Keep the URL.
4. Interlink (10 min). Run link suggestions on the refreshed posts. New internal links tell crawlers something changed here.
5. Redirects (5 min). 404 Monitor: convert anything real, ignore the noise.
6. Close the laptop. The Health Score you end on is next month’s baseline.

Cannibalization check

While in the dashboard, glance at the keyword cannibalization table. Two pages sharing a keyword? Merge them, or re-point one at an adjacent keyword. Splitting the vote helps neither.