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SEO & Chill.

Built by SEO practitioners and AI engineers, on a mission to make enterprise-grade SEO accessible to every WordPress site. Regardless of size or budget.

What we do

Results and innovation. In that order.

Mission

Close the gap

We aim to eliminate the gap between complex SEO strategy and everyday WordPress users. Cutting-edge AI behind a calm, simple interface. So anyone can rank higher and grow organically.

Vision

SEO for every site

A world where every WordPress website. From a solo blogger to a global brand. Has intelligent SEO that works quietly, adapts to search engine changes, and delivers measurable results.

Impact

Time given back

Sites running our engine cut manual SEO work by over 80%. That is the metric we care about most: evenings returned to the people who run the sites.

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AI providers supported

From OpenAI and Claude to local models via Ollama.

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Bulk operations

One Command Center for your whole site.

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Built-in capabilities

Audits, meta, links, redirects, schema and more. V4.5.

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Less manual SEO work

The routine runs in the background, not in your evenings.

Why SEO & Chill exists

Every business owner knows SEO matters. The problem is what it costs to act on that: you either hire an agency at agency rates, or you do it yourself. And watch it quietly become a second job. Research, meta tags, internal links, audits, redirects… it never ends, and it was never supposed to be your job.

We thought there should be a third option. We've been building it since 2023, when the AI wave was just getting started. AI-first, from the ground up, not a traditional SEO plugin with an AI button bolted on afterwards. That difference shows everywhere: ten AI providers to choose from, bulk operations from one Command Center, live health scoring, and fixes that queue themselves instead of piling up on your to-do list.

You set it up once. It keeps your SEO healthy. You go do something better with your evening. That's the chill part, and we won't ship a feature that breaks it.

Signature of Niek, founder of SEO & Chill
Niek
Founder, SEO & Chill

SEO & Chill is the new name of WP AI SEO. Same plugin, same engine, matured since 2023. Only the brand is new.

Capabilities

Helping you rank higher at every stage.

Content optimization, scored

The SEO Analyzer grades structure, keyword placement and readability on every post, with AI insights on what to improve first.

Smart internal linking

AI scans your entire site and suggests the most relevant internal links, with anchor text and placement, boosting topical authority and crawlability.

Secure & private

API keys are encrypted with AES-256-CBC and never leave your server. Everything runs inside your own WordPress install.

Dedicated support

From setup to advanced configuration, a real human answers within two business days, without a bot maze.

Core values

What we believe.

In the product, in support, in every decision. These five rules come first.

01

Calm is a feature.

No nag banners, no fake urgency, no confetti. Software should lower your pulse. The empty state we aim for is “Nothing needs your attention.”

02

Your evenings are the metric.

Every feature must give time back. If it creates a new chore, it doesn’t ship. That’s the test everything passes before release.

03

You stay in control.

AI drafts, you approve. Your own API keys, your choice of ten providers, your data on your own server. Encrypted, never resold, never locked in.

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Honest by default.

The features on the site are the features in the plugin. Real prices at checkout, a refund policy without small print, and support answers written by humans.

05

Never slow a site down.

Zero bloat, background queues, cached responses. And if our license server ever hiccups, the plugin fails open. Your visitors never pay for your SEO tool.

06

Rank higher, footprint lower.

0.5% of our revenue goes to carbon removal through Stripe Climate. Built into every checkout, automatically, all year. Not a campaign, a line item.

Niek. CEO of SEO & Chill
Niek · Founder
“Most SEO plugins hand you a to-do list. Ours does the work. That’s the whole idea behind SEO & Chill — and we won’t ship a feature that breaks it.”

Seize your niche: calmly.

AI-driven SEO, automated meta generation and full site audits, all inside your WordPress dashboard.

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14-day refund policy · Cancel anytime · No exit popups, ever