The Research agent.

What it does

• Competitors: the keywords a competitor gets traffic from, with the estimated traffic and its value in dollars, and their best pages.
• Keyword research: search volume, difficulty and intent for every keyword, and the live Google results of this moment.
• Topics: keywords grouped into topics. Searches that share most of their top 10 belong on one page.
• Your search market: how big it is, how much of it each competitor takes, and which pages to add or improve first.

The numbers come from specialist SEO data providers. Traffic and its value are estimates, as they are in every tool. Your own clicks and positions come from your Google Search Console.

What it changes

Nothing on your site. Research hands what it finds to the agents that act on it: On-page sharpens the pages you have, Rank & Refresh watches the result, and on Pro and Agency, Content writes the new pages.

What needs your yes

Nothing: Research only reads. What the other agents do with its list follows the rules you set for them, in autopilot and approvals.

How to undo

There is nothing to undo: Research changes nothing. Every change another agent makes from its list is in the log, and one click undoes it.

Ask it

In the chat, for example:

• “Which keywords does competitor.example get its traffic from?”
• “Group my keywords into topics, and tell me which page each one needs.”
• “How big is my search market, and who takes it?”

You don’t pick the agent: Research picks these up. On Pro and Agency, your own assistant can ask the same through MCP.

Good to know

Each plan comes with a monthly allowance of SEO data. When it runs out, the agents pause and tell you. Research works on any competitor’s website; to act on what it finds, the agents need your own WordPress site with the plugin.