The Rank & Refresh agent.

What it does

Rank & Refresh follows your positions, clicks and impressions from Google Search Console: every search Search Console shows for your site, often thousands, updated daily. On top of that it checks your target keywords every week in the live Google results of your country, down to position 20, with your competitors’ positions and the features of the results: 250 on Basic, 1,000 on Pro and 5,000 on Agency, across your sites. It spots pages that lose traffic, and refreshes them before they drop out of sight.

• Pages that lose position or clicks are flagged while they still get traffic.
• Pages just below the top results are looked at first: there a small change pays off most.
• A page that is seen but not clicked goes to On-page for a better title and description. On Pro and Agency, a page that slides goes to Content for a rewrite.

What it needs

Your site in Google Search Console, connected to your account: connect Google Search Console. Search Console is free from Google.

What it changes

A refresh changes what the page needs: outdated parts brought up to date, missing questions answered, a weak title or description rewritten.

What needs your yes

You choose what needs your yes first. What needs it waits for you, with the before and after side by side; the rest happens on its own, on autopilot. Autopilot and approvals has the details.

How to undo

Every change is logged with the before and after, and one click puts it back. The log and undo has the details.

What moved

The weekly email says what went up, what slipped, what was refreshed and what’s next. Nobody can guarantee a position, and Rank & Refresh doesn’t either.